To effectively communicate with your backers and keep them informed, utilize the following features and strategies:
Updates:
- Treat updates as your project’s blog, keeping backers engaged and informed about your progress.
- Share interesting and shareable updates that showcase the details of how your work is being made.
- Encourage backers to spread the word about your project’s progress.
- You can create text-only updates or include multimedia elements like images, videos, and sound clips.
- Choose whether updates are public or for backers only.
- Send updates to all backers or specific reward tiers.
- Take advantage of the 30-minute editing window after posting an update.
Messages:
- Use the messaging system to communicate with backers individually.
- Regularly check your messages and comments and respond to questions and inquiries.
- If you notice recurring questions on the same topic, consider addressing it in your next update.
Spotlight:
- Once your project is successfully funded, customize your Spotlight page to showcase your progress.
- Highlight images that depict your plans coming together.
- Direct your audience to where they can see your current work.
Transparency and Regularity:
- Backers appreciate regular, insightful, and honest updates.
- Do not hesitate to communicate delays or changes to your original plans.
- Keep backers informed and address any concerns or worries they may have.
- Regularly check in with backers to assure them that you are actively working on delivering what was promised.
Remember, effective communication with your backers fosters trust, engagement, and a sense of involvement in your project.