When a project launches on Indie Birds a majority of the initial funding typically comes from the creator’s existing networks. This will be your friends, family, fans, co-workers, and people you’re connected to through your extended network. If people in your network like your project, they’ll spread the word to their friends, and so on.
Press, blogs, online communities (forums, message boards, Facebook groups), and Indie Birds itself are also big sources of traffic and pledges.
Social media is another important tool for spreading the word about your project, make sure to Spread the word in all available Social media apps & websites.