Why Crowdfunding

Embracing the Power of Crowdfunding with Indie Birds

Why Crowdfunding?

Crowdfunding, a captivating method of raising capital, harnesses the collective efforts of friends, family, customers, and individual investors. This innovative approach taps into a vast pool of individuals, primarily online through social media and crowdfunding platforms, amplifying reach and exposure like never before.

For aspiring entrepreneurs and artists, crowdfunding proves to be a viable option to bring their dreams to life. Why is it so compelling?

  1. Global Funding Resource: Crowdfunding connects you with people from all corners of the world, offering access to the largest global funding network available.
  2. Cultivating a Devoted Community: By engaging in crowdfunding, you attract a passionate group of believers who can transform into loyal customers and ardent supporters when your business launches.
  3. Risk Sharing and Financial Ease: The collective nature of crowdfunding disperses the financial risk among many, alleviating the burden on a select few individuals.
  4. Empowering Entrepreneurs: Crowdfunding eliminates the need for traditional intermediaries such as banks, venture capitalists, and professional investors, allowing you to create a funding process that aligns with your own terms.
  5. Early Engagement and Collaboration: Crowdfunding enables you to connect with your supporters even before your business launches, fostering knowledge exchange and invigorating your plans with valuable input.


A successful crowdfunding campaign not only provides the much-needed financial backing but also cultivates a community of customers who feel personally invested in your business’s triumph.


Without an engaging and compelling story to tell, your crowdfunding bid may fall short. Platforms like Kickstarter only collect funds if the fundraising goal is met, so it’s crucial to ensure your campaign captivates attention to avoid wasted time that could have been dedicated to other growth strategies.

Types of Crowdfunding

Similar to the diverse capital-raising methods available for businesses at various stages of growth, crowdfunding encompasses a range of approaches. The three primary types are donation-based, rewards-based, and equity crowdfunding.

  1. Donation-Based Crowdfunding: This broad category encompasses campaigns where contributors or investors do not receive a financial return. It commonly involves fundraising for disaster relief efforts, charities, nonprofits, and medical expenses.
  2. Rewards-Based Crowdfunding: In rewards-based crowdfunding, individuals contribute to your business in exchange for special rewards, often in the form of your product or service. While backers receive a reward, this method is still considered a subset of donation-based crowdfunding, as it does not provide a financial or equity return. Platforms like Kickstarter and Indiegogo thrive on this model, allowing business owners to incentivize contributors without incurring significant expenses or diluting ownership stakes.
  3. Equity-Based Crowdfunding: Distinguished from the previous types, equity-based crowdfunding allows contributors to become part-owners of your company by trading capital for equity shares. As equity owners, these contributors receive a financial return on their investment and share in the profits through dividends or distributions.

Crowdfunding as a Safeguard Against Fraud

While cautionary tales surrounding crowdfunding exist, it is crucial to recognize that this form of capital distribution can actually deter fraudulent activities. Crowdfunded companies often undergo rigorous screening by broker-dealers or funding portals, comparable to the scrutiny faced by institutional investors. Furthermore, the collective nature of crowdfunding ensures a higher number of industry-relevant investors, leading to a more thorough and efficient due diligence process. Consequently, crowdfunding fosters a more robust and transparent funding model, surpassing the limitations of existing approaches.

As you embark on your entrepreneurial or artistic journey, embrace the boundless potential of crowdfunding with Indie Birds. Our platform is dedicated to empowering creative minds, connecting you with a vibrant global community that supports and believes in your vision. Together, let’s redefine the boundaries of possibility and unlock the transformative power of crowdfunding.

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